A showcase of design projects done for previous clients. Learn more about each process in the case studies.
Read about the full process of working on a design project from initial concepts and sketches to the final deliverables.
I’ve been lucky enough to work with some great clients over the years. Here are a few of the companies that have entrusted me with their brand and design.
- Vail Resorts
- Horizon Organic
- Mr. Coffee
- Werther's Original
- Jack Johnson
- G. Love
- Matt Costa
- Brushfire Records
- Silverback Music
- The Wailers
- Pearl Izumi
- American Family Insurance
- Travel Channel
- Johnson & Wales University
Brand & Identity
Helping a company find their voice with a brand and pairing that with a successful identity package to be used across all representations of the company.
Style Guides & Art Direction
A medium-agnostic approach to the colors, typography, style and visual personality of a brand. The guides and direction are for any type of design project as a company grows.
Designing the various user flows for a website or application with a focus on usability and overall site structure.
Digital Product Design
Working with the development and executive teams to plan and create digital products that meets business goals and delight users.
Creating all of the interactive design that goes in to marketing sites or digital applications on the web or mobile phone. Focus on usability, accessibility, and beautiful visual design.
A wider look into the design of a digital product by focusing on user personas, success metrics, user-testing workshops, and product structure.
A Bit of History
I feel that my background in design is very similar to many people in the industry—I started with a love for art from a young age; I can remember my mother coming home with our first Apple Computer; I spent as much time learning on the computer as I did playing video games; and eventually created logos and graphic tees for my friends’ bands and side projects.
At UC Santa Barbara, I studied Art and Economics but most of my design education came from work projects. In the summer after freshman year, I was introduced to the team at Oniracom and worked with them as the designer on projects for Jack Johnson, G Love, Matt Costa and a few others from Brushfire Records. It was absolutely incredible to be around such a talented group of individuals who all loved what they were working on, and it was at this job where I learned where I wanted to direct my design career.
Towards the end of college, I started an organic-clothing company in Santa Barbara and I was working for a couple of companies around Los Angeles and San Francisco. For a couple of years, I enjoyed working with larger companies like Adobe and AARP, but I always felt like such a small piece in the overall project that I was left wanting more.
It was during a vacation to Colorado where I met with Room 214 and decided to move to Boulder, CO to join up as their design director. It was a fantastic opportunity where I was working with great clients like Travel Channel and Horizon Organic, and I was actually leading design efforts. The time spent with the agency was also important in learning more about client services, business opportunities and running a shop.
After a few years with Room 214, I decided to join the Mocavo team and go through Techstars Boulder. As one of the 3 founding members, I was again in charge of the company’s design, but I was also able to learn quite a bit about growing a business and focusing on a single product for a few years. It was an invaluable experience to watch as the team grew from just a few people to a large team spread across three states with a product used by millions of people.
In August 2013, I left Mocavo to start my own design studio. I missed working on new design projects and also missed seeing a variety of clients after looking at a single digital product for a few years. Along with my partners, I focused my previous experiences of working with companies large and small to build out a company that could grow with me. The focus for Emerson Stone was to build lasting digital products that are as beautiful as they are useful. The company sold to Anchor and Alpine in 2019.
My most recent move was in 2019 to NetApp as their new Director of Digital Design here in Boulder, CO. I'm very excited for all of the changes and developments in the coming years, and hope to have a large impact on their marketing strategy moving forward.