OpenSnow

NO 2 The Process Identity Development One of the first conversations with the OpenSnow team revolved around the need to update the identity and all of the branding elements that go along with that. Joel and his team wanted a brand that was both honest and adventurous. The brand needed to have …

FG Press

NO 2 The Process Identity Development The first iteration of the logo for FG Press was influenced by looking at publishing companies from the late 18th century. Because the company was so young, I wanted the logo to feel a bit more established within the traditional world of publishing. The …

Bistro

NO 2 The Process Brand & Identity Building out Bistro was an exercise in lean startup methodology. We wanted to build a dead-simple version one product and launch it within weeks. This meant that everything related to the brand identity should be very purpose built, but that the brand an …